DeeryJennifer

Super Social Strategery by:
Marie Bonacorse – former Procter & Gamble Social Media Manager
@sassytweetress
Sassy definition of social media strategery
Why crafting and creating a social brand equity and tone of voice matters.
Social Strategies you should have written out.
Topline overview of how your brand should and could leverage each platform
Takeaways and help.

What is Strategery?
The Sassy Definition:
A concerted effort to group and categorize your business plan into a seamless, proactive, and holistic strategy that supports and enables you overall goals and deliverables.
in other words….. A FREAKING WRITTEN GAMEPLAN!

The Sassy definition of Social Media Strategy:
Develop, deploy and leverage your owned, earned and paid content through strategically chosen social platform and communities.

Social media MUST be an integral part of your overall marketing strategy….
NOT JUST AN AFTERTHOUGHT!

Who are you? Why Social Brand Equity and Tone of Voice Strategies Matters!
Does your blog have a voice? An equity? An image you want to portray? If I were to ask you readers to describe your “brand”, would they do it the way you want them to: Or would they have NO IDEA? Think about that with EVERY PIECE OF CONTENT…
Hint: have this written out!

Write out 5 for each:
WHO ARE YOU?
WHO ARE YOU NOT?

Brand Equity:
Brand Awareness, Brand Association, Brand Identity, Perceived Quality, Brand Loyalty

Approved Strategies (have written down)
Mission Statement:
What is your purpose right now?

Vision Statement:
What is your vision for your purpose LONG TERM

Platform Strategy:
How will you use each platform to deliver your blog message?

Content Strategy:
What content buckets will you be provided you community?
Where will you lead, play, or stay away from?
Write and MAP out you content calendar by month or quarter.
Map out your content: write it all down.
Where will you “work”
Where will you “play”
Where will you “not go”

Social Media Crisis Plan:
DO YOU EVEN HAVE ONE???!!! What will you do if something goes viral and/or gets negative attention. How will you respond to trolls.

Paid Strategy:
Yes, even YOU need one. Doesn’t matter the size of your budget, write down how you want to promote your self.

DO NOT LEAK A SEX TAPE – this is not a viable social strategy!

BLOGS: Your story, viewpoint or opinion on topics in written form. THE MOTHER SHIP. ANNOUNCE HERE FIRST.Blogs can educate, communicate, and empower your community through long form content. Think of it as the medium in which you organically drive traffic AND provide owned, SHAREABLE assets and content. #ContentShouldStartHere  POST HERE FIRST!  Blog about things first and then drive there from other platforms. Your Brand begins with your blog.

FACEBOOK: “The Newsletter” and big daddy of social. Think of Facebook as a REACH mechanism. This platform is a MUST have BUT,your have to understand algorithms, your demographic and WHO you want to reach.

• Completely fill out your profile info
• Don’t ignore facebook insights
• Focus on engagement, not likes
• Moderate comments
• Don’t oversell
• Always write back
• Pin the best posts
• Keep it short
• Don’t post too much
• DOnt waste money and time on page apps
• Know the rules about facebook cover photos
• Always ask, Does this post help my fans?
• Don’t autopost from twitter
• Be Passionate…etc

TWITTER: The Newsdesk and conversation center of social. Think of twitter as a community of PASSION and a never ending stream of consciousness conversation. It’s the internet version of high school cafeteria and you have to figure out what table you want and are ALLOWED to sit at. Have a # that sums up your brand! What is your value? Good platform to talk about current events. 

Have a strategy for:

• Where are you going to play?
• Where are you going to lead?
• Where will you not go?

YOUTUBE/VLOGGING/PERISCOPE: Because let’s face it, we all want to be stars. Granted not everyone is meant for video, bu tit can be a GREAT way to highlight personality. It also can HELP you if you want to go into public speaking. But remember it’s NOT A TELENOVELA. Just. Be. You.  

Have a consistent voice that stays the same accross channels.

INSTAGRAM:  The social platform that VISUALLY explains who you are, what you like and what you stand for. The fastest growing platform in social, it’s one of the BEST ways to present you brand in a single, well crafted, and authentic IMAGE.  Instagram is a Visual representation of who you are. How does your Brand look – what is your visual identity. Do you have a LOGO? Do you have colors? Font? Placement? Be consistent with your brand visually.

PINTEREST:  A virtual “pinboard” (aka internet hoarding) that helps people define and categorize who they WANT and ASPIRE to be. Pinterest is a wonderful medium to enable and empower your content. Think conected topics, content, tips, and hacks of VALUE that can help increase your awareness and community. Leverage ORIGINAL content here!! Brand your content – have a logo symbol. # tag the brands you like and feature. Have a plan for what brands you want to feature and work with to build social equity.

PINTEREST CAN BE THE BEST PLATFORM TO SELL DIRECTLY TO THE COMMUNITY!!!!
LINKEDIN: A valuble platfor to establish credibility, find talent and grow your brand’s professional network. Think of LinkedIn as a professional journal of  your brand and networkk enabler. This platform is best for creating PROFESSIONAL credibility outside of the blogger mafia.

Google+ : good platform to help with your SEO and searfch engine ranking.

Other RANDOM (SUPER HELPFUL) things to think about..
Is your blog mobile friendly and enabled?
Think of your social stragety like a user!
Do you have a PAID social advertising budget? Invest in your social.
Practice makes perfect. Get YOURSELF socially educated! Try new channels out!
Have a brand page, and a seperate personal page. Have a facebook channel for family/friends and another for your brand. Same for all social channels.
Are you writing EVERYTHING DOWN?
Are you runnint analytics? Look at the data to have an overview of how you are doing.
If so, do you have ACTIONABLE insights?
Do you have control over who has access toyour social platforms? Do you even know who does?
DO YOU HAVE A SOCIAL MEDIA CRISIS PLAN????
Always be ready to tweak and change your strategy.

FINAL THOUGHTS: