Humans like stories. A sculptor works by removing everything that doesn’t belong to free the sculpture inside. As a storyteller, this same “removal” philosophy also applies. While I love words, less can be more – editing lets the heart of your message shine brighter.
I enjoy finding solutions for a great variety of challenges through the medium of storytelling. At AlphaGraphics, I have also grown my graphic design skills to make everything from banners to marketing materials.
Short, pithy Google Ads, punchy Facebook posts, evocative pictures with captions – these are all stories. The difference between writing for myself and writing for work is my audience. Work writing doesn’t belong to me and should not convey my voice or feelings. This requires the ability to step back and empathize with the correct voice without an ego.
Banners I have designed:
Online and Print Ads – these are some of my favorites!
Audio – Radio ads I wrote, produced, and recorded
Videos – scripts from videos I have written and the Video I made to showcase my dad’s retirement hobby
Pictures – I have been getting more and more into picture and editing (previously, visual arts were a kind of magic to me – I love discovering new ways to communicate using only visuals)
Long-form – writing for blog pages printed into booklets for customers.
As the gatekeeper for the Franchise Development site http://www.alphagraphicsfranchise.com I created the “Research AG” page https://www.alphagraphicsfranchise.com/research-ag. This page has gone from an ignored tab to one of the most frequently referenced pages when candidates talk about the website.
In the past, I helped to revamp the Gallery Furniture website (three exciting times), and each time, the format of the descriptions evolved to match. Website management inevitably spills out into blogs, newsletters, and infographics – finding new and interesting ways to convey messaging and increase conversions is always fun!
Long blog posts, short blurbs for emails, or ads – if words are involved, so am I.
Above all, I always stress to my writers and outside vendors to remember that good copywriting is writing that sells. Sometimes we are trying to sell someone on the idea of clicking a link, other times the call to action is to purchase a sofa. Regardless, your words must adapt.
The Gallery Furniture company Pinterest page grew from nothing to overr 5.5 thousand followers through ongoing and dedicated engagement. Traffic from Pinterest has been tracked as being extremely profitable, just behind our FaceBook page which has over 500 thousand followers! This is a great example of quality vs quantity!
The Pinterest page shows the power of authentic engagement! I am proud to have been the initiator of this page.
See my resume and professional development timeline here. There is always something new to learn – if you do not know the answer, you now have an opportunity to acquire new skills!
DeeryJennifer 