The overall style voice for Gallery Furniture was based on owner Jim “Mattress Mack” McIngvale.
Here he required many different ways to explain same-day delivery:
When you purchase from Gallery Furniture, you can enjoy this xyz TODAY with same-day delivery.
Gallery Furniture’s same-day delivery allows you to enjoy this xyz in your home TODAY!
Take advantage of Gallery Furniture’s same-day delivery, and have this xyz in your home TODAY!
Have this xyz in your home TODAY with Gallery Furniture’s famous same-day delivery!
This is an example of a description written by one of the writers I supervise and the edits I requested. Exact language was a requirement for both SEO and factual purposes.
Long Description
Radiate importance and success when you take a seat at this Saturn Brown Maple Executive Desk. Whether you’re in charge of a business or in charge of a household, you need a desk that will hold up to your fast-paced lifestyle. Whether you’re working from home, the office or you just need a peaceful place to retreat, this is the desk for you.
Stay organized with the spacious filing drawers of this piece. You’ll never run out of space for al the important items you want to fit inside. The smooth top surface gives you plenty of room to spread out and work while displaying your eye-catching knickknacks. With solid maple wood construction, this executive desk stands up to the test of time.
- This American-made desk features solid wood construction.
- The solid maple wood is durable and smooth.
- Five spacious drawers provide endless storage space.
- Carved detailing gives this piece a unique design.
- Metal drawer pulls ensure easy opening and closing of drawers.
See and Feel the Quality in Amish-made Furniture
Made with traditional craftsmanship, the Saturn Brown Maple Executive Desk boasts a quality that is unmatched by other desks of its kind. Easily slide the drawers in and out to quickly find what you’re looking for. Brighten your office with the glossy finish on this beautiful piece. Make a statement that will last for years when you incorporate this desk into your furniture collection.
Buy it TODAY, Get it TODAY
Make a purchase TODAY to get this exceptional desk into your home by tonight. Don’t wait another minute to be sitting in style.
Short description
Add an element of refined quality to your office or home with this American-made desk. Constructed from solid maple wood, this piece is sure to be the center of attention in any room. You can’t go wrong with traditional Amish craftsmanship, carved detailing and durable metal hardware.
EDITS REQUESTED:
Jennifer Deery at 4/6/2015 6:20:44 PM said:
First paragraph has overuse of “whether you’re….or….”
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Jennifer Deery at 4/6/2015 6:22:49 PM said:
2nd parag: Not all of the drawers are for filing. Some are sized just right to hold your stapler, tape, and paperclips. Also, mention the pull out keyboard drawer that has a flip down front.
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Jennifer Deery at 4/6/2015 6:23:49 PM said:
2nd parag: executive is not very concerned with displaying knick-knacks. But the emphasis on the large work surface is good – no matter how complex the project the large work surface lets you …..rework to say something along those lines.
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Jennifer Deery at 4/6/2015 6:24:17 PM said:
bullets: storage space is not truly endless. (unlike my bag of holding!)
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Jennifer Deery at 4/6/2015 6:25:52 PM said:
In Amish quality parag: mention that catalyzed finish will resist water stains and ensure that the satin sheen lasts.
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Jennifer Deery at 4/6/2015 6:26:07 PM said:
This is heirloom quality furniture. Dovetailed drawers, etc.
The Final description live on the website:
https://www.galleryfurniture.com/brown-maple-desk
(including pictures since the desk is limited quantity and will become invisible when sold!)
Final posted description of the desk.
Short description and the pictures of the desk.
DeeryJennifer 